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GETTING LOOPED Initiative to outfit West Michigan
institutions with hearing aid technology going strong
Monday, June 17, 2002 HOLLAND -- The voices coming out of the television make a lot more
sense to Holland resident Donald Gerbraad since he installed induction
audio loop in his home. "(Local newscaster) Suzanne Geha always sounded like a chipmunk. Now, I
can hear her," said the 78-year-old Gerbraad, who wears hearing aids in
both ears. While hearing aids amplify sound, words become distorted when competing
with background noise. With loop technology, the television's sound is
broadcast directly through his hearing aids into his ears. Gerbraad has his phone and television looped. He plans to add a
microphone in the kitchen so his wife can talk to him. "I can hear throughout the whole house. It's really an answer for
people like me," Gerbraad said. He is one of many who have offered high praise for David Myers, a Hope
College psychology professor, who began an initiative six months ago to
educate people about the technology, which is commonplace in some European
countries. "I think the response has been very terrific and very gratifying," said
Myers, who first experienced the technology two years ago when he was
worshipping in the centuries-old Iona Abbey in Scotland. Sounds echoed off
the stone walls until he pushed a button on his hearing aids. It opened
him to "a whole world of listening that literally had me almost in tears
of joy," he said. Induction audio loops, which involve looping a wire around a room and
hooking it into a public address system, allow a speaker's comments to be
transmitted through an electromagnetic field to certain types of hearing
aids. The technology requires a person have hearing aids with telecoil, or
T-coil, receivers. When Myers returned home, he outfitted his television with the system.
It worked so well, he plans to extend it to his phone and put the
technology into his office at Hope College. The college is installing the
technology in several locations. Putting the technology in public institutions throughout the community
is just the start, Myers said. "I personally think the potential for home applications for this
exceeds the institutional applications." The loop system can go almost anywhere, said Dick McKinley,
sales/design engineer for PremoVation, the local installer of the
technology manufactured in England. One of his customers soon will have his car looped. "He takes long trips with his wife and they can't talk to each other,"
McKinley said. Churches and other institutions have only until the end of the month to
qualify for a grant from the Community Foundation of the Holland-Zeeland
Area available to help pay for the technology. To get on the list for the
grant, nonprofit groups in the Holland-Zeeland area must ask for an
appointment in June, Myers said. The grant will pay for installation
through February. The deadline was extended because of the overwhelming
interest. Holland City Hall's Council Chambers, Herrick District Library and the
Howard Miller Library in Zeeland, along with scores of churches, have been
-- or are scheduled to be -- outfitted with the technology. Myers said he hopes the Holland-Zeeland area becomes an example for the
rest of the nation. His efforts already have sparked orders across the
state, from Grand Rapids to Midland, according to McKinley. "Dr. Myers was the catalyst for this," McKinley said, adding Macatawa
Bank has looped a teller window. He believes businesses with drive-through
windows -- such as pharmacies, banks and restaurants -- are ideal for
looping. Without the technology, it's difficult for people with hearing
aids to understand what is being said through the speakers. The cost,
estimated at $600, is affordable, he added. "People assume you have to be 80 years old to wear hearing aids, but we
see a lot of people between 30 and 50 years old," McKinley said. Next week, Myers will speak to the board of directors of the national
organization Self Help for Hard of Hearing People at its annual
conference. While there, he also will give a seminar about the technology
to conference attendees. Myers wants the organization to get behind his
efforts. Susan Matt, the president of the organization based in the Seattle,
Washington area, admits she is impressed with the technology. "From a personal perspective, I appreciate the loop system because you
don't have to wear a neck loop," Matt said, who wore hearing aids for 20
years before she became aware they could be ordered with telecoils. One of the reasons audiologists may not recommend the feature to their
patients is because there haven't been many places equipped with induction
audio loop systems, she said. "I have not ever encountered a loop system in a public place," Matt
said, adding she would like see the technology at work in Holland.
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